Hi AddWater,
I think that anyone who is buying Akida will know its capabilities and will already have a specific application in mind. They will have already used the MTF ADE for a test run.
While there is the old adage "It pays to advertise" (no doubt thought up by the advertising industry), I don't think that the casual shopper in Dick Smith's will make an impulse buy.
I think that the first Akidas sold will be collector's items, like matchbox toys in the original packaging.
My coin-toss says robot.
Brainchip Commercialisation Poll, page-83
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