Most rusted on holders will tell you that presentation is not...

Most rusted on holders will tell you that presentation is not important, the product will do the talking.

The rest of the world understands that first impressions do indeed count, that effort expended in presentation can spark additional interest in otherwise disinterested parties, which may result in meaningful transactions.

Marketing continues to challenge BRN (refer AI Summit presentation stand etc). Recent improvements are visible (cute robot motif, ‘Don’t miss the bus’ slogan) but are fairly wide of the mark in my opinion.

Contrary to most popular opinions you’ll read here, I believe at this stage of their journey to commercialisation, professional marketing spend (that, admittedly, would require significant spend) would be money well spent.