"Public expectation of the food industry is changing and as a...

"Public expectation of the food industry is changing and as a result the discussion around dairy has really changed," said Dairy Australia communications strategy manager Glenys Zucco.The move is a reaction to the rise of the socially-conscious consumer, which has seen the dairy industry — along with many others in the agricultural sector — under increasing pressure.While many farms already have tours of school groups on their farm, Dairy Australia is pushing for even more transparency around farming practices.Ms Zucco said the aim was to debunk myths about the industry, address concerns from consumers and allow them to make up their own minds on whether or not they supported it."A decade ago consumers were asking us whether they should choose full-fat or low-fat milk but today's consumers really want to know more about where their food comes from and how it's processed," she said.

https://www.abc.net.au/news/rural/2019-02-26/wa-dairy-branches-into-tourism-with-viewing-room-and-cafe/10830368