see page 12CNN presentation 8 Feb 2012Cardia Bioplastics...

see page 12

CNN presentation 8 Feb 2012

Cardia Bioplastics Established in Brazil
• Cardia Bioplastics setting up a fully owned subsidiary in Brazil
• Joao Paulo Mignot (Managing Director, Brazil): very experienced in sustainable packaging, high profile, well connected
• 15 commission-based sales representatives engaged in Brazil
• Cardia Bioplastics Brazil will be launch pad into other Latin American countries
Sales and marketing strategy
• Cooperation with leading converters (APAS approved) that supply first tier supermarket chains such as Pão de Açúcar, Carrefour and Walmart. These convertor have purchased resin from Cardia Bioplastics
• Cardia markets and sells to second tier supermarkets • Rapidly increasing demand for Cardia products, despite early days • Cardia already seeing benefits from early mover advantage in Brazil

Brazil Sales Opportunity Potential of $62m p.a.
Estimated market size for carrier bags in Brazil: 7.2 billion bags p.a. Cardia’s potential estimated market share: 7%