@MarsC
In Australia, a country of 22 million people, ARB's Australian facebook page has 555,000 followers.
https://www.facebook.com/ARB4X4/
In Thailand, a country of 67 million people, ARB's Thailand facebook page has 500,000 followers.
https://www.facebook.com/ARB4X4Thailand/
In America, a country of 320 million people, ARB's USA facebook page has 165,000 followers.
https://www.facebook.com/arbusa
I acknowledge that there will quite a few duplicates in these numbers, i.e. the same person following all 3 pages. But, we are still talking about a huge number of people liking ARB.
If ARB can execute their growth plan in the US properly, in a few years time, we can potentially be looking at a number bigger than 1,000,000 in the US.
Unlike some other companies' facebook page, where the communication is one way street from the company, without anyone replying, ARB's facebook page is actually quite lively, with a lot of people commenting and liking, etc.
I am actually quite adamant that ARB's customers are far from being a liability, instead they are ARB's biggest off balance sheet assets.
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