Seems like ZNO has a good head start against most of these companies. I haven’t heard of them nor would I use them. The science behind Zoono products along with its sleek product design is enough to keep me loyal to this company.
I’ll draw a compassion between milk, bnpl (buy now pay later) and Zoono.
Prior to A2M joining the world stage, milk was consumed by Humans for thousands of years, so they weren’t bringing anything revolutionary to the table. What they did though, is use science to formulate an enhanced version of milk, then, they targeted human psychology and taught us that consuming this new milk will be better for both your health and that of your children. Right there, humanity was sold. In a world full of ordinary products, they came in and with science, proved their product was the superior choice.
Afterpay joined the world stage with a simple yet effective way of shopping. Buy your items now & pay later in weekly instalments. Forget the big banks, they are for old people who aren’t in touch with the modern world. Credit cards? This is an enhanced version of credit cards, where you bow to no one, pay 0 interest and be in control of your finances.
The world flocked to this new payment model, and as such, competitors arose. Yet, despite all of this, APT has remained the most powerful BNPL company in the market. This is due to the first mover advantage, coupled with sexy marketing and a powerful message: We are the future.
Let’s move over to Zoono. Hand sanitisers have been around since the 60s. They are found all over supermarket shelves, pharmacies and online.....wait online? Why would I buy a hand sanitiser online when I can just go to Coles and buy one for 4 bucks. Rofl strange people.
Well here comes Zoono. A little business from NZ with a big dream. They have enhanced the way we use hand sanitisers the same way A2M enhanced the milk we consume and BNPL the way shoppers buy. The 3 biggest advantages Zoono have at their disposal are as follows:
1: A product backed by science
2: First mover advantage
3: An on-going pandemic
The pandemic is probably the biggest advantage they have right now & the timing couldn’t have been any better for Zoono. If you haven’t heard of the company before Coronavirus (me) then you probably know about it now. If you didn’t care about hygiene before the virus, then you sure care about it now
Similar to airport security being changed forever after September 11, I see governments and business changing the way they view public hygiene. Expect to see cleaner streets, offices, trains and commercial buildings, as the economy can’t take constant bombardment from bacterial enemies.
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