CTT 3.91% $1.86 cettire limited

Bring on a Buyback, page-11

  1. 1,099 Posts.
    lightbulb Created with Sketch. 130

    If you back out the marketing costs revenue will tank. I made this point months ago: The company can't grow the bottom line without cutting marketing and can't maintain the top line without the marketing. In the last half they literally spent $2 on marketing for every $1 increase in gross profit v the pcp.

    Anyway, I made the same point months ago. Since then the shares have fallen a further 65%.
 
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