I have another point of view on this. I see it as a way to...

I have another point of view on this. I see it as a way to target 100% of the market, not just the non aligned 40%.
It might be a risk strategy by the licensee. They don't sign an agreement but allow each business to make their own decision to use IAM. Businesses can go direct to IAM via the portal.

This has 2 benefits.
1. The licensee hasn't signed an agreement to transition Aus jobs overseas. The individual businesses have done that.
2. The licensee is not responsible for the decisions to use IAM. The individual businesses are.

Perhaps licensees have helped manufacture this new direction for IAM as a way to bypass the political pressure and risk exposure to the licensee.

If it's good, word will get around and volume will increase.