there is a correlation between CFDA and success.........it depends on your definition of success.......products without CFDA are restricted to online cross border (approx 12% of the market), CFDA opens the brand to the 88% of the market which is general import business .....
at least 60% of the IF market in china is bricks and mortar stores.....
remember, the biggest selling (number of tins) australian infant formula in china has never sold a single tin in australia and is based in wuhan.......other than the workers in the factory in australia, no australians were involved in that.
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