absolutely, the entire bnpl sector. BUB owns and produces 7.5...

absolutely, the entire bnpl sector.
BUB owns and produces 7.5 percent of the goat milk supply to the world.
The vertical integration as from production of the milk to manufacturing to the retail within the goat milk sector gives it a unique position with the goat milk formula aspect of the powdered milk market. Further, the other products of BUB including the organic cow milk and baby/infant food, will help build the brand within the sector aimed for growth - baby to child (0-5) solutions regarding dietary solution. Mothers and childrens diets are very sensitive matters. Brand is critical and quality will lead affordability especially in Asian cultures. The word organic is extremely crucial as there is an increasing concern on the food source and the need to minimize artificial and potentially harmful additions to a product. I believe one of the key promotions of goat milk are via the medical system covering the pregnancy to children management (pediatricians and pediatric health sector, obstetricians and maternal health sector, pharmacies, etc). A general increase in awareness of the benefits of goat milk is critical as it is through this that BUB can be a market leader. In the market of infant formula, the cow milk sector is ultra competitive. Having a presence is critical from a brand recognition and marketing perspective.