I mentioned in another thread that i work with LOreal, and have a level of communication with CWH and know how they operate.
This is not a big deal that their position isnt front and center.
This isnt a cream or a lip balm which people will make impulsive decisions on when walking past. This isnt about placement.
Those who know the brand will look for it. Mothers do their due diligence on what products to buy.
So at this stage, its more about advertising and catalogues, then shelf positioning.
Plus shelf positioning constantly change, and will grow as bubs sales grow...they only just entered CWH.
I mentioned in another thread that i work with LOreal, and have...
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