Volume of cans is due to the fact that its freshly stocked and...

That could be due to the product having a longer product life cycle (tinned consumables) + the fact that most purchases of baby formula would be from a chemist, not a grocery.

Volume of cans is due to the fact that its freshly stocked and nothing other than technology just flies off the shelf within weeks of being stocked. This product wont immediately fly off the shelves, it will over time, as market share and brand awareness grow. Mothers wont swap formulas mid formula rotation. This is for future mothers who value organic products, which is a growing demand.

Whatever agreement CWH has with BUBs in regards to planograms (the way the products are designed on the shelf.) This wont impact the SP, as the product has more to it than relying on shelf positioning