Sorry, no what I mean by preloaded is not in an accounting...

Sorry, no what I mean by preloaded is not in an accounting sense, but in a real sense. I.e. Did the rush to buy product in Q3 because of COVID mean that sales that would otherwsie have been made in Q4 were made in Q3 when customers stockpiled. In additon they benefited in Q3 from other suppliers being out of stock. The CEO did say that sales continued to be strong in the 2 weeks (I assume) post Q3 though so maybe there isn't so much risk that sales fell off a cliff in Q4. She also said they attracted new customers to the brand during Q3 which will also obviously be a positive. The material effect from Coles and Woolworths, Baby bunting and increased sales to Vietnam for Q4 is already known, so will be priced in. All I am really saying is that we don't actually know (other than from doing out own research) if Q4 sales (on an effectively same store basis) have held up so there is a risk there.