BUB chart, page-2746

Cherry-picked from Q3

Will Liu........Hot property in China huge potential with 618-11/11-12/12
April - $32.9 million opening order already selling in China
May - Bubs Supreme in 500 Cole's Stores


In February, Bubs entered into a brand collaboration arrangement with Mr. Will Liu (刘畊宏), a Shanghai basedfather of three who has enjoyed a successful music career and is well known for his clean diet, health regimeand genuine interest in a brand’s clean nutrition profile before any form of collaboration. At around the time ofsigning on 23 February 2022, Will Liu had 1.68 million followers on TikTok (or Douyin in China).To encourage a better exercise regime during the lockdown period, Will Liu and his wife created a range offitness exercises that went viral and have proven to be extraordinarily popular. Will Liu’s followers increased to3.3 million on 31 March, and as at 24 April his followers reached 42.1 million. It is widely regarded as one of thequickest and most significant increases in social media following in China’s e-commerce history.Bubs is proud to be associated with Will Liu, whose health and wellness routines with a sense of humour arelifting the spirits of residents subject to lockdowns during these challenging times.

Bubs Supreme® will be on shelf in 500 Coles supermarkets from May 2022, adding to the shelf presence ofexisting Goat and Organic Grass Fed lines, now totaling nine Bubs® Infant Formula and Toddler Milk products.Bubs lead Corporate

Daigou distributor, Willis Trading, has committed to an opening Purchase Order valued at$32.9 million with the first containers already shipped and being sold in China from April.