BUB true value is 45cents, page-435

The comparison with A2 is not relevant IMO as this company has a number of products in the market i.e milk and was profitable before listing. The comparison i previously presented with BAL is relevant as this is a one trick pony also, although in the larger market segment that of cow. This comparison showed that BUB is significantly overvalued based on a straight comparison of earnings and share price. If BUB is to maintain its SP it has a significant bigger hurdle to justify its current SP as not only does it need to win most market share from the existing competitors but a bigger issue is to have people buy goat instead of cow. Without a significant increase in the market it does not matter how much market share BUB wins it will never be big enough to get sufficient revenue , thus profits, to sustain its current over the top SP. A problem BAL did not have.