market statistic is goat = approx 5% of the market in china
market is approx US$18b per annum now
thats approx US$1b retail value for goat
85% of goat market is chinese brands,
retail prices between 280rmb and 350rmb
15% imported brands
average retail between 350rmb and 450rmb
will be approx 20 imported brands after Jan 1....
most brand use a multiple unit discount structure (by 11 get 1 free (2 cartons); by 9 get one free.....). This must be supported by the importer/wholesales
wholesale prices (from importer) is approx 30% of retail price
That will be the approx price Brilite sells for.....depending on how many layer of distribution they have to go through.......and NO distributor covers all of china, they ALL work through mulitple layers
BUBs Demand, page-19
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