It is a good move pricing a tin of Bub formula above say Nan etc. Nan is actually quite cheap.
It gives the impression of Bub being a superior product. A2M platinum definately falls into that superior product category.
Note Bub is probably is more expensive to produce than cow formula regardless.
Another factor in determining what formula to buy is a recommendation from someone you know.
Nestle has an advantage of being a well-known Swiss company, actually the worlds largest food company. Think cows and quality and you think of Switzerland.
Surely Nestle NAN doesnt come from Swiss cows? There wouldnt be enough cows. Probably made in Victoria.
Did you know Nestle has been producing infant formula in powder form since 1864.
Bubs tins are slightly boring, but has a niche market. GL
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