BUD-LifX The Future, page-212

If I may, I wouldn't say the product is a lemon (unless you are referring to its saleability). It is not a superior nor a first or differentiated offering and trying to get into a saturated market led by the likes of Schenider, Honeywell and Siemens is never going to be easy. and with no customer reference. BUD has never been able to demonstrate a larger renowned building where Ohm has been successfully deployed.

As for CEO, he played games he shouldn't have. But he doesn't lose with all the performance shares he got.

But yeah, if BUD wanted a clean slate, they should emulate NAB and acknowledged failure in the past and rectify with a new management on board to gain trust. That in my opinion, if implemented, could be a good chance for BUD sp to recover for stale investors to exit and find alternative investment.