BUD-LifX The Future, page-23

Very small thinking here. Guess many thought the Model T Ford would only be used by a small number of wealthy people and uptake would be small, and profits low too. Who in their right mind would look at this opportunity and bother commenting on it if they limited their outlook on the organisation to building energy monitoring and nice coloured lights? Probably those people looking at retrospective earnings and trying to put a value on the shares in Feb 2019 (and feeling somehow chastised that they're not that particular value???!!!) Seriously, please have a think of all the industries and applications that a tie up like this will be relevant to, and potentially disrupt, and then ask the CEO if he's thought of them. I can already tell you the answer.