Greetings Faye reincarnate
My only thought on your thoughts is this: Flip the coin and ask, who is Buddy removing market share from?
Along with profitability by 2019, the other thing Dave has consistently said is that that IOT/Smart City/Data market is far, far bigger than any single participant can possibly capture. Competition is good. Keeps you on your game and increases market awareness/need among potential clients.
What better way to increase market share than to compete with others and prove the superiority of your value proposition?
Meanwhile, Dave has established Buddy in a three year sales and distributorship deal with one of the biggest and best in the world - Ingram Micro. What better way to fast-track the land grab strategy than with deals like this?
Another thing Dave has frequently mentioned: There are a lot of eyes on Buddy. Have been for a while now.
With the Ingram deal, Buddy's profile just gained a whole new level of visibility.
And respect.