Hi writer and thanks for your thoughts. I appreciate that Buddy...

Hi writer and thanks for your thoughts.

I appreciate that Buddy is in some ways leading many comers in this business, but will it always be the case? Shareholders can certainly have faith that management are alert to what customers need and have a proven ability to respond with new products and features, so that's a plus.

And I certainly accept that the size of the market is huge, so I want to ensure that Buddy does not accept that a rising tide lifts all boats. That's a one way ticket to mediocrity, but to be clear, every indication is that Buddy has the chance to stay at the head of the pack.

It's a dynamic industry and I'll keep assessing Buddy's ability to adapt and be, as they say, agile in their approach.

There are more questions than answers at this stage, and although I'm very happy, a bit of devil's advocate is good.

Requires more rumination.

Cheers.