again malmanu doesn't know all the facts. firstly the prize to win tuition can only be won if the student actually sets up their intramural profile and account - not just download the app. second, you don't have to click on the ad to get revenue. the deal with USAToday is 100% CPM ads - meaning its paid "cost per thousand page views" - thats VIEWS - not clicks. brands will pay to be there and then will pay a separate/additional premium if they click through to an action.
MKB Price at posting:
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