Building social network with MOKO, page-14

Hard to see them being paid more than $3-$5 per thousand views for a CPM model. Buyers are wary of this model as no real way to monitor fraudulent views. They will often cap their budget for monthly views.
CPC models pay more but individual buyers need a good click fraud monitoring system.Google and their adsense program rely heavily on their click fraud protection.
I know of at least one fortune five hundred advertising company making a lot their money from having a sophisticated ransom ware operation that would be installed on people's computers and then directed to click their clients ads and thus they would get paid for these false clicks.
Hard to detect in the early days.