They should sack the marketing and branding agency that can up with the names humm and Bundll. Both are seriously horrible.
Millennials need to quickly hear a term and be able to search it and sign up. If you heard someone tell you are about "bundle" or "hum"are you going to sit there trying 10 different spellings to figure it out. No.
Horrible branding in my opinion. And they are trying so hard to make them brand verbs.
Good luck to SHs, but they've wasted all your money here on chasing the bolting horses.
They should sack the marketing and branding agency that can up...
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