Every time I look at that bloody Bundll logo, it just kills me. It just reeks of corporate agencies coming up with ideas on the fly they think represent youth culture.
They wanted to target younger consumers for lower transactional values, so they put a bloody bear with a cap, and then put shutter shades on him that were cool for about 2 years after Kanye wore them in 2007, and then became instantly dated and uncool, like every other pop culture trend.
I know it's still pretty fresh, but god it needs a rebrand.
Every time I look at that bloody Bundll logo, it just kills me....
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