I agree, everyone has different views and triggers for there...

I agree, everyone has different views and triggers for there investments. Growth, value, yield etc. Sure, if the company can get a favourable ACCC outcome and can product good results showing improved profitability and store/franchisee growth then yes the share price should reflect this and all things be equally you would not expect the share price to be 5c. As each of these issues are resolved the company is being derisked and as such the share price should reflect this.

For me I'm looking at the growth of the business, growing the brand and in turn store/franchisee numbers. I am happy to pay a higher share price knowing this ship turned a corner and has growth momentum.

If the company can not sign up franchisee then why not open corporate stores? even if the store breaks even they will still collect there franchisee fee and rebates. For example, Petstock only open corporate stores now. They target a break even at the store level as head office make all the money from franchise fees and rebates.