I think the opportunities to grow sales online are limitless assuming you have the right platform and products. Amazon started out selling books and now they sell everything.
EZZ seem to have a good platform with fairly generic products to be honest. Its a highly profitable business model if they have products people want.
Adding new products is pretty simple.
No real moat for these type businesses but EZZ seem to be executing quite well. They run a pretty tight ship. The marketing spend is a bit high but probably necessary early in the piece. Repeat customers will be the tell.
