Whitney Fitzsimons is interviewing someone who I assume is the...

Whitney Fitzsimons is interviewing someone who I assume is the CEO about this morning's float:

- talked about the difficulties of launching in the current climate

- gave a brief overview about what kind of business it is

- described why he went this route instead of venture capital etc.

Sorry for the lax details. Had it on in the background; only started paying attention because the guy seemed to know what he was talking about and seemed competent (ie. the anti-Clive Palmer).

From now on, I'll be paying more attention :-)