buy or steer clear

be interesting to see what people thoughts are on buying CQU- want to buy in but im a little unsure- the positives i see are

I see announcements of directors buying in
i see a solid profit for a first year
a company bought 15%? @ 0.25, at above current sp
i see money in back with more money coming in
a diverse business without eggs in one basket
share price 0.14

the negatives i see are

very bad run
bad investor sentiment on HC towards managers
emotional selling seems unpredictable
appears from reading that someone doesnt want the price to go up

want to put 5% savings in- not a massive amount- for a 50% sell short term and 50% held long term... it seems like a logical desicion but would love to hear from the punters before i do.. dont see how a company with 90 million shares + $10+ mill EBIT 1st year can only be 0.14- hope this is logical and i have found a bargain...