Put it this way, The price they wanted for an intercooler, was...

Put it this way,
The price they wanted for an intercooler,
was triple the price of another top brand, like "Plazmaman" or similar last time I checked.
Yet Plasmaman and others, run the numbers on the quarter mile.
PWR seems to go for the huge budget Touring Cars or NASCAR,
But misses the major market of people who just like to do up their cars.

Strange because years ago their prices were competitive,
Now they simply are not.
I don't know if they just don't care about retail buyers,
But the salesman I talked to didn't have a clue,
It was over $1000 for a small intercooler for a 4x4,
The size was stock but the salesman was convinced it was worth it,
I can get double stock thickness for less than half the price they wanted,
As far as I know they are an off the shelf core, the same as everybody else uses,
Unless they pay their workers in diamonds I don't get it.

Seems overvalued to me, with their little factory at Yatala,
an MC of $257M seems crazy.