The "buyer" wanted them for .99c early (even sold himself the...

The "buyer" wanted them for .99c early (even sold himself the "usual" few) and when a bid for 1.00pps came along, quickly moved up to the $1.01cps level & "bought" another 750 shares!!

But the LOOKsmart "message" is even better!! LOL!!

LOK are involved in what is IMO, a "combined" fightback by the "old" (print) Media Co's against the BIG Portals (like GOOG,YHOO &MSN/AOL) who they (the network) feel have "stolen" upwards of $12B off of them, this year alone!! (Estimate of ADS "spend" for Online FY2005).

It is all starting to unfold with LOK shares currently "big" value, @ the ask of $1.06pps today, (only a little over the .05cps in the "old" LOK value) & particularly when LOOK (with CEO David Hills stating just 2 weeks ago) having $61M "cash in the bank" has a current market "cap" (on the overnight .80cps close) of just $91M.

The market values the LOOK business @ just $30M !!!

Yet, ANSW, Answers.com with a market cap of $73 mil, (less the 19 mil. cash they have) and the market has an intrinsic value on this company, in the $54 mil. range.

http://finance.yahoo.com/q/ks?s=ANSW

They (GuruNet Corporation) ANSW have just released Q3 revenue estimates and they will bring in a grand total of just $550,000 revenues for Q3. They won't even bring in $2 mil. for fiscal FY2005. WTF?

And Looksmart already has THREE Top Tier Publisher/Media Co's as partners (IAC's ASK, Viacom & The New York Times!!) all, yet unannounced 'officially', to the market!!

- Ask Jeeves licensing LOOK's ad center. Revenue not included in current guidance.

- New York Times licensing Furl. Revenue not included in current guidance.

- Viacom using Furl and distributing LOOK search results on ALL it's revamped local search sites so far. (17 CBS TV Sites !!!). Licensing Revenue not included in current guidance. (Possibly start in Q4 ??)

Cheers !!

:)
LC