Are you sure it was hyped by management? I recall lots of "Woe its the end of the world" coming from the forum on that announcement. People were worried about the words "weak to moderate".
http://www.hotcopper.com.au/post_threadview.asp?fid=1&tid=1296506&msgno=5905841#5905841
http://www.hotcopper.com.au/post_threadview.asp?fid=1&tid=1296644&msgno=5906106#5906106
http://www.hotcopper.com.au/asx_announcements.asp?id=232195
You can probably blame the forum for some of the hype.
Minesite.com didnt help when they unashamedly did a "told you so" a day or so later with their 72 meters news report. Which is cool but you have to keep in mind that minesite have been gloating about EKM since early last year when it was 4c
May 5 2009.
http://www.minesite.com/nc/minews/singlenews/article/with-cash-in-the-bank-and-gold-and-uranium-in-the-ground-its-only-a-matter-of-time-before-eleckra/80.html?tx_ttnews[swords]=eleckra&cHash=57e7b356a8
in fact back to 2006
http://www.minesite.com/nc/minews/singlenews/article/eleckra-mines-has-an-enviable-position-on-the-yamarna-greenstone-belt-in-the-eastern-goldfields/80.html?tx_ttnews[swords]=eleckra&cHash=857ce23b2c
and they have been doing "told you so" reports since;
http://www.minesite.com/nc/minews/singlenews/article/judging-by-the-recent-grades-eleckra-could-be-onto-something-big-at-yamarna-although-the-the-local/80.html?tx_ttnews[swords]=eleckra&cHash=3c9a805863
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