While I am 99.9% certain @ryanl cannot comment on my thread, he may be able to comment on yours in regards to the challenge of having an extended range. The issues I see are as follows with extending your range:
1. the cost of marketing has to ramp up to promote new products
2. costs of production go up per line
3. you need to provide for spare parts for each model in country where th eunit is sold for repairs
4. cost of providing support goes up as the more model you have, the more chances you have of experiencing different issues
In many type of business (of which mine is one) VARIATION = EXPENSE
But I do agree it is a fine line between basing your fortune on 1 product and 10.
But credit to them, I think they have got the range right at the moment. Hopefully they can refine it from any issues they experience from customers, make small changes (hardware and software where required) which will help reduce costs for support and repairs, and reduce manufacturing costs.
I really looking forward to the next quarterly.... may contact ryan once I see it as I want to see the costs of manufacturing compared to sales.
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