Sydney - Monday - September 4: (RWE Australian Business News) -
Independent digital media company Destra Corporation Ltd (ASX code: DES)
has agreed to buy Brand New Media for $12.2 million.
Directors say Brand New Media is an Australian market leader in
advertising media representation and a producer of brand-funded content
and events.
CEO Mr Domenic Carosa said Destra's acquisition of Brand New
Media was part of its commitment to building an online media
representation business to develop advertising revenue streams across
its internet websites, including its music and video properties, as well
as to represent the advertising interests of other external websites.
"Brand New Media brings a wealth of experience in electronic
media and brand-funded content to the Destra group," he said.
"Our combined online expertise positions us in the two
fastest-growing advertising sectors - the internet and subscription TV."
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