No offence, but Spudshed seems much like a normal non-major...

No offence, but Spudshed seems much like a normal non-major supermarket.
On special this week; Lindt chocolate, Palmolive, Connoisseur ice-cream, Coca-Cola, Sukin. Hardly a dogs breakfast.

Is there a major brand in Australia that isn't on a discounting cycle at the moment? Serious question.

I've only seen the smallest sizes on sale at Reject shop, presumably that's partly a brand strategy also. Bait them on a discounted trial size, then switch them to the main size at the major supermarkets.

https://www.spudshed.com.au/spudshed-northam-weekly-specials/