They are cosmetics, no "actives" like a medicine, just...

They are cosmetics, no "actives" like a medicine, just "headline" ingredients that make no difference. Look at where these headline ingredients are in the ingredient list. Usually almost nothing so removing them won't make any difference to price or feel.

The issue now i think is write-downs of their underperforming acquisitions. I am guessing that is the reason for the selling. I think BWX has had some very ordinary CEO's who paid top dollar for digital aqusitons at a time when all online stores were going ballistic during covid. Also top dollar for personity driven brands. After the full yearly, see if there are writedowns and there may be some good value.