Current CEO is not a new comer, he was part of all of the above...

Current CEO is not a new comer, he was part of all of the above decisions and selling it to investors. Bottom line is the brands have lost its values with poor management and promoting skin care like a dishwashing liquid. Hair care and body care are highly competitive segments with lower margins so foray into hair care segment since last couple of years under the "Making it a Consumer Staple " banner was lot of blue sky and not to mention overcapitalised new site. So unless there are wholesome changes to BWX, the paying anything more than $1.20 is a joke.