Cabela's selling ZOLEO is a big deal!, page-10

I believe Zoleo sales are very modest so far in Australia but believe BCC's partner Road Post is doing a much better job with it in the US & Canada.
With Myers re-opening, hopefully that helps with a bit of traction.

As many have said so far that the management experience dealing with consumers is limited given that their business model has always been B to B. I would really like to see the management getting the right people to promote Zoleo as I am not seeing any marketing promotions at all on social media etc...

Zoleo has won an award plus I have lost count on how many great write-ups there are already so far. Management needs to remember that no point having something so good but no one is aware of it. You need to seize the moment before someone comes along with a better product.

Share price performance is no doubt very poor compared to pretty much most stocks on the ASX that has recovered well since the virus.