The rewardle app isn't a discovery app/site, it's all about loyalty so showing a map/directory listing would go against the grain of why merchants would sign up - it's not about finding new places to go try out, it's about you sticking with your regular venue or merchant for your daily fix.
Having said that they would probably make a lot more order ahead sales if there was a searchable list. Does anyone know of a cafe that uses the order ahead in Melb CBD? I'd love to try it out.
Not to rain on anyone's parade but that loyalty card wallet thing was done in 2011 - it's cute - love the seinfeld reference - but this company needs revenue to survive.
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