calculations

I've worked out back of envelope ACU require ballpark $50m in donations per year to get a) their B,C options in the money.

They have given themselves 3 years and 5 years respectively to meet this target.

This is based on $3m profit after costs (6%) with a PE of say 10.

Made some more assumptions to work out how many donors would be required to meet this target.

There is a cap on donation amounts at $10/mth with 3 categories, they are $3,$6,$9 or close enough in AUS $.

My assumptions are as follows.

1. Only around 1/3 of those that download the app actually become regular donors
2. The donors are each split into the 3 donation denominations equally 1/3rd across the required $50m revenue

$16.67m/$36 = 463,000 x 3 = 1,389,000
$16.67m/$72 = 231,000 x 3 = 693,000
$16.67m/ $108 = 154,000 x 3 = 462,000

Total downloads required 2,544,000 at 33% month to month participation across the 3 x donator amounts.

So how many downloads per month are they getting currently and what is the potential download numbers once they get other countries involved?