Your "back of the envelope" figures based on $50m in donations per year equates to 2 tenths of 1 percent of the $240B individual giving market in the US alone. ACU has exclusivity in the US mobile micro donations market (not sure what thats worth) and exposure to all other major countries in the world.
Reports suggest that mobile commerce in the US currently account for 30% of total e-commerce transactions and is forecast to grow to 50% in the short term, meanwhile online giving in the US only accounts for 10% of overall donations...
Medium to larger sized charities in the US have multi $M marketing budgets with advertising agencies utilising most of their marketing spend for transparency reasons. Think you will find that most of the bucket holders in the shopping centres are fourth and fifth parties and maybe even further down the chain, but agreed they are collecting the majority share of the donation.
Given ACU is guaranteeing charities 85% of the donation imo the question is will US charities push their Ad agencies to allocate marketing dollars to promoting ACU'a tech in order to reduce the bucket men indirectly taking up to 68% of their donations?
For the record: FLN has a MC of over $400M boasting net profits of $1M per quarter but its niche sector apparently warrants its current market cap...
You made me think outside the box, appreciate your posts.
DYOR
JB
ACU Price at posting:
15.0¢ Sentiment: Hold Disclosure: Held
