The media arm is the little jewel that's been missed. Get hold of that and Sportsbet can either pay airport sandwich prices for the privilege of retaining the the right to show Sky Racing vision or more than likely Tripp tells them to get fkd when the Beteasy contract expires (and it wouldn't be the first time Matt handed SB their nuts on a plate, he's a veteran at it) Remember SB only have Sky Racing thanks to Matt bending the TAB over in the Clubs NSW stoush.
Now imagine you could add to a monopoly of live racing vision with a myriad of sports and virtually all domestic sports, think they know a bloke who can hand that to them. So I can see the following possibly happening if they pull this deal off-
Foxy becomes the corporate arm, retail rolled into global tote. BET, TAB and Foxbet all operate independently with BET maintaining it's position as the only viable alternative for racing services to corp bookmakers in Australia.
All the while the little snowball in the States keeps rolling down that extremely big hill, gathering pace at an alarming rate.
Corndogs float but that's OK, it's a big ocean and we don't mind sharing it with whales.
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The media arm is the little jewel that's been missed. Get hold...
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