Branding or marketing? The science doesn't matter so much, what...

Branding or marketing? The science doesn't matter so much, what matters is what people believe and think, for example have a look at windmills and ev's being the answer to what people call man made climate change, neither are practible or effective solutions and even the whole climate change story and modelling is very iffy just like it was 30, 40, 50 and even 80 yrs ago but with all the marketing through the MSM to the population most seem to think they are actually reducing pollution and climate temperature when in fact the creation of wind farms adds to global pollution rather than reduces it. Same goes for A2M and say coca cola and Macca's etc, it's all about the marketing not the science, this is why A2M, Coke, Maccas, renewables other than hydrogen etc always have large advertising budgets, they all need to continually 'brainwash' the sheep to maintain sales and growth, the model has been proven over time accross the scope of industry. Here at A2m, the sales haven't shrunk due to loss of confidence in the brand or product it's been solely due to this covid thing effecting A2M sales channels, the underlying consumer demand would still be there so it's a matter of A2M shifting to sales channels that are open and available, like mother for example, as the product becomes available through the other channels which it is, sales have risen accordingly thus proving the underlying consumer demand remaining strong, the downside for A2M with these other channels is the gross profit margin, i think it may well turn out that A2M will run slightly lower margins going forward which of course is sad news but the margins are still quite respectable plus the SP isn't $20 anymore, a $7 SP with strong brand loyality is certainly better value than it was on the presumption that the alternative sales channels deliver. All imo Dyor