In theory, they should, if only the A2-only-protein feature is what the customers are looking for, but apparently that is not the case. There is no health benefit to drinking A2 milk (the science is non-existent) in comparison to conventional variety, so people are not buying A2 milk because of the health claims. Instead, people buy A2 milk purely because of the branding. A2M had been seen as being a more premium product. This is why other A2-only milk products have never been popular.
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