interesting article by CNN “How Boeing lost its way”That main...

interesting article by CNN “How Boeing lost its way”
That main comment does reference to Boeings refusal to build a whole new aircraft as Airbus did but does infer a lot of their attitude on all things, here we are with a worthy new product and what’s occurring - delays.

A section taken from the article.
All is not lost. Boeing still has good people, impressive technologies and great jetliners. The latter are in a duopoly with very high entry barriers, even if Airbus is quickly gaining market share. All that’s needed is a new approach to management at the top.

GET OUR FREE WEEKLY NEWSLETTERSign up for CNN Opinion’s newsletterJoin us on Twitter and FacebookIf there is a new management team, it would be wise for them to learn from history.

Treating suppliers and workers as partners would be a great start. Senior executives need to engage directly with them, spending time in factories, talking with the suppliers, engineers and machinists engaged in the company’s core business. Instead of denying the need for any new products. — as Calhoun bizarrely did in November 2022 when he said the company might not introduce any new models until the 2030s — they should be talking about new oppertunities that would restore the company to industry leadership.A lot of this comes down to just showing up. The current approach of staying in office buildings and focusing on financial abstractions clearly isn’t working.