I've never really given much attention to marketing / loyalty...

I've never really given much attention to marketing / loyalty methods such as vouchers, coupons, rewards points etc.

I've recently started working in the registered clubs / hospitality and I can assure you that members benefits and reward schemes are taken very seriously by patrons. Believe it or not, a lot of people do care that they can save 50 cents on a beer, or $1.50 on a meal. I suspected that this may be isolated to the retiree / pensioner market segment, but it is very diverse - everyone wants cheap/free stuff.

If Clipp can provide the right value proposition to both the venues and the punters, it does have real potential. What the monetary value of the potential is remains to be seen.