As you all know I've been monitoring this stock for a while - I...

As you all know I've been monitoring this stock for a while - I am not a holder - but I am interested in their business model.

Can someone please tell me why 1PG is an attractive buy? The cash burn has been widely documented, as has the departing of various key senior management. I know they have a potentially disruptive product, but how does this scream 'buy'? The demise of the share price has been horrible for holders but that is not to say it won't come back strong.

So please - can someone educate me as to why 1PG is a buy?