Can Tesla's Battery hit $1 Billion Faster than iPhone?, page-2

Good story. It does not matter how good a company's product is, it will not become a true success without innovative marketing. Elon Musk helps to focus market attention on an entirely new approach to creating demand. When a new trend is created with a simple packaged image, the desire to buy is engendered into the consumer base. This is the time everyone wants to be seen as progressive , it creates a procession of buyers.