https://www.bloomberg.com/news/features/2019-05-07/barilla-pasta-s-turnaround-from-homophobia-to-national-pride
Just one example to illustrate the point of why personal opinions and politics should be kept out of business. It does not matter who you insult, insulting customers is NEVER a good idea. Anyone who's ever run a public facing business understands the customers are your boss!
Businesses should not discriminate. Anyone who wants to spend money with them should feel welcome, because the point of a company is to MAKE MONEY.
When woolies started acting American with their culture war politics and insulting customers they added a whole new level of material risk. Just sell groceries to everyone who wants to buy and give them good service/prices.
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