Just one example to illustrate the point of why personal opinions and politics should be kept out of business. It does not matter who you insult, insulting customers is NEVER a good idea. Anyone who's ever run a public facing business understands the customers are your boss!
Businesses should not discriminate. Anyone who wants to spend money with them should feel welcome, because the point of a company is to MAKE MONEY.
When woolies started acting American with their culture war politics and insulting customers they added a whole new level of material risk. Just sell groceries to everyone who wants to buy and give them good service/prices.
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